About Book: Stop Marketing, Start Selling
Your guide to doubling online leads, customers and revenue.
The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they’re on your site, your marketing already worked. Now it’s time to help them get what they came for.
The future of effective web design (and profitable websites) begins with your customer. Creating web experiences that save them time will earn you more money. First, however, you have to know who they are, what they want, and how best to serve it to them. Whether you run an ecommerce site or lead generation site, this book will help you grow your revenues by better understanding and serving your prospects and customers.
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About the authors
The authors have condensed their learnings from over a decade in the ecommerce space into this friendly and readable guide. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable book that will put your company on the path to doubling online leads, customers and revenue.
Jon MacDonald is Founder and President of The Good. As President, Jon has led the firm to become one of Oregon’s top 20 fastest growing private companies.
Shaun Tinney is former Director of Research & Strategy at The Good. From 2010–2015, Shaun led the Research & Strategy team that consistently delivers strong ROI for The Good’s clients.